Brand Loyalty. It is what all companies want from you. They want you to only buy their brand of ice cream or detergent, etc. They want you to stick with them no matter the price, just because you like their brand. Often brand loyalty will cost you more money, because that particular brand of item only goes on sale a few times every three months.
Example of items I am brand loyal to:
I won’t use any toothpaste other than Colgate Total without whitening. That means, I will pay a little more for it than other brands. Why? It helps my sensitive crowns, and my dentist compliments me when I use this brand. To me, the condition of my teeth is worth paying a little more.
I will also only use All, Small and Mighty laundry detergent. I have sensitivities that cause me to have itchy problems if I switch brands. Luckily, I can usually find this brand on sale with a coupon.
Examples of items where I will try new things:
- Pasta
- Rice
- Pasta Sauce
- Frozen Meals
- Make-up (some kinds)
- Cereal
- Spices
These are just a very small sampling. I sure wouldn’t pay $1.29 for Mueller’s spaghetti when the store brand is on sale for $.39. Because I am not brand loyal with these items, I can usually get them on sale with a coupon which saves a ton of money!
I want you to write down a list of branded items that you absolutely can’t live without. Make sure there is a reason that you want to stick to that brand. Anything that is not included on that list, I encourage you to try a new brand when it is at a rock bottom price. If you do, it should make a dramatic difference in your grocery bill!
What items are you brand loyal to? Why?
Shelly is a full-time fourth grade teacher and blogs at Coupon Teacher. She wants you to share and celebrate your successes with her, and she may give you a few tips along the way! Right now, she is offering a free savvy shopping course. She would love for you to join her!
Photo Credit: qmnonic
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